This chapter is about the unity of two seemingly opposing concepts. We can express these opposing concepts in a variety of ways: weakness and strength, emptiness and fullness, ignorance and knowledge, neediness and satisfaction. While we express these opposing concepts in different ways, Sun Tzu sees them as a single idea. Weakness is the same as emptiness, ignorance, and neediness. Strength is the same as fullness, knowledge, and satisfaction. Both concepts—weakness and strength—are united and dependent upon each other, one continuous quality describing the structure of opportunity in the real world. |
The unity of these opposing concepts is critical. Weakness and strength are combined in every competitor and every situation. We all have strengths and we all have weaknesses. More importantly, our strengths and weaknesses do not exist on their own; they arise from the strengths and weaknesses of others. Strength and weakness are relative values, defined by our relationship with our markets and competition.
We must understand the “structure of opportunity” in order to know when and how to move forward. The last chapter discussed the idea of innovation in direct competition. The present chapter shows how we find opportunities by leveraging our unique strengths in the marketplace. |
Here, we learn the meaning of focus. We learn why there is one and only one appropriate focus at any given point in time. We learn why size and resources do not give anyone a real advantage in competition. |
To start the Lessons 105 - 124, click
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These lessons are a little harder that the previous ones. You
must figure out the answer from the explanation and the quote. You are still
given two chances to get it right, but we never give you the correct answer
directly.
As you learn what answers are wrong, you are also learning what
answers are right.
Review Lessons
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